Diet Soda falling out of favor with the public was prematurely made in 1997. Diet Coke and Diet Pepsi sales were slumping. In the 2000s, the popularity of diet sodas resurged again, increasing by 30 percent with sales of $8.5 billion, a new record says Flavio Maluf.
It’s believed that once again, sales for diet sodas are going dry. Diet Coke’s sales have diminished by 15 percent in the recent two years while Diet Pepsi is down 35. Diet Dr. Pepper and Diet 7 UP are experiencing an even worse decline than Diet Pepsi and Diet Coke. Coke is fighting back with a new diet drink called Coca-Cola Life, and Pepsi just introduced Pepsi True; both these drinks are made with cane sugar and Stevia.
The blame is being put on America’s growing negative attitude towards artificial sweeteners, particularly aspartame. There’s data out there that diet sodas contribute to belly fat rather than eliminate it. Other data claims diet soda dulls the brain’s senses to natural fruit sugar and can spike insulin levels in the body, putting the body into fat storage mode. Some experts claim diet soda leads to Type 2 Diabetes or make things worse for someone who’s already a diabetic. It’s believed diet soda can also lead to strokes, headaches, and heart disease. Diet soda has no nutritional value and can be toxic mixed with alchohol.