So often, I find and discover CEO’s that just don’t get it and they understand the business landscape. As we all know, it is changing and it is up to us to change with it and roll with the punches. The more we do that, the better off we will be in the long run. You have to be adaptable and be able to ready for changing trends and a changing market. Don Ressler has always prided himself on knowing what is happening right know, what has happened in the past, and what is going to happen in the future. Of course, he doesn’t have a crystal ball of any kind, but he does have his pulse on trends.
When you have your pulse on trends and you are a man of the people, you get to know what people like, what they don’t like, and how they operate and how they work. Don Ressler has found someone that thinks the same way he does and that is Adam Goldenberg. Goldenberg and Ressler have started and co-founded JustFab, which is a monthly subscription program for women that allows them to get monthly products for a low price each month. They can’t wait for the mail to come, as they don’t know what awaits them or what is around the corner in those bags. See: http://www.matrixpartners.com/entrepreneur-stories/adam_goldenberg/
One thing is true, however, whatever is in the bags, they are sure to love it, embrace it, and fully enjoy it, because it is catered to them. They listen to their customers, their needs, and their wants. They aren’t only interested in having a niche market. Adam Goldenberg and Don Ressler want to appeal to as many people as possible and get the word out to as many folks as possible. They know the key to any successful company is to stay in touch with your customer and their needs.
Today, more than ever, people have a voice on the Internet and it is important to listen to that voice, as it will tell you everything you need to know about a company, both good and bad. No company is perfect and if someone is unhappy with something, they are more than happy to rectify it as soon as possible. They stay in contact and they hear back from customers. They find out what works and what does not and they go from there. That is how Don Ressler has always worked and that is why people love JustFab.