Everyone enjoys wine every now and then. There are good wines and bad wines, cheap wines and expensive wines, affordable wines and extravagant wines, and there are antique wines. The various health benefits related to wine probably make it such a popular option. It can prevent anything from heart issues to brain decline. Most people dabble in wine on a daily basis but cannot claim any sort of expertise. Some wine companies, however, make choosing the right wine for special occasions, daily victories or even investment purposes extremely easy. For absolute fine wine, the name that pops into any wine connoisseur’s mind is AWC.
AWC is the last word in wine for a number of reasons. Their CEO, Stephen Williams, is a wine connoisseur himself and he’s elevated his hobby to an art and then to a successful business. Stephen Williams used to work in the banking industry and one of his hobbies was to entertain his clients with the help of fine wine. One day, he realized that the market had a huge gap when it came to catering to private users with fine wine. Thus, AWC was established and it has been 25 years since it was founded. Both Stephen Williams and AWC have not looked back since then, and have expanded to other products, and into social media at the same time.
AWC not only deals with deliciously decadent and fine wine, the company advises buyers about how to make the right choice from their extensive collection. Wine cellars are also managed by AWC all over the world in various palaces, chateaux and hotels. It also finds a mention in the Guinness Book of World Records for selling 1811 Chateau d’Yquem, the most expensive wine bottle of the world and celebrating the film Titanic’s launch in 1997 to Paramount Pictures with the help of a collection of various 1912 wines signifying the year of Titanic’s (the ship) launch.
Majority of current wine sales of AWC come from their recent vintages. Collectors and wine lovers are guided by the experts of AWC into choosing the current vintages which would go on to become the most popular antiques in the future. Everyone dreams of having such a wine vision and the experts at AWC actually possess it. They have helped people in realizing their love of wine and converting it into investments that pay in the future. In 2011, AWC launched the Wine Academy where food pairings, masterclasses and tasting is offered with the help of the best sommeliers in the industry. People who want to pursue this as a career can also study WSET here. The events of AWC are never ending and a dream come true for lovers of wine.
They have a host of experts, and are always looking to hire more, but to this daythe most popular events are those hosted by Stephen Williams. There was a Burgundy Masterclass which was attended by Robert Joseph – award winning author and wine expert. Both horizontal and vertical tasting events are hosted by AWC. Horizontal tastings involve the same vintage coming from different locations. In vertical tastings, one winery is chosen and the patrons taste different vintages offered by the winery. AWC’s annual pinnacle tasting event is soon going to be announced. It is a much awaited event by all wine lovers and fans – dabblers, experts and others.