Shadow of a Stout

Lori Senecal Shares Tips on How to Advertise Effectively


According to Lori Senecal, a company’s marketing campaign must aim to achieve three primary objectives through pictures, videos, and audios. One of the aims should be to send a message that reaches the right audience. It should also aim at helping the audience to understand the message clearly so that the results must inspire the audience to act.


Use Visual Trends that are Attention-Grabbing


Find and select the perfect image that can capture people’s attention by embracing virtuality. The trends should touch on a theme that invites and captures the people’s emotions, thus inspiring them to share. The new trend is the use of bold, documentary-type images. It features real people and real events, with feelings and inspiration. It strengthens the connection between the audience and the brand being advertised.


Consider Facebook as an Advertisement Platform


Mari Smith is an authority on Facebook advertising. Lori points out that two billion people are using Facebook in the world. A company should seek to grow their likes and gain more exposure and awareness. You have to confirm and ensure that the audience is engaging with your ads.


How to Increase Effectiveness on Facebook


Companies must ensure that their content is of excellent and appealing quality. 79 % of advertisements currently are linked, 20 % are pictures, and only 1 % is videos. Companies should take advantage and pioneer in video advertisements.


Square-formatted videos receive more views, more shares, and more likes than the landscape mode. With the format, you can post an evergreen content ensuring that it receives attention. Seek the assistance of professionals on the latest trends.


About Lori Senecal


In a report by Adage, Lori Senecal is a leader in Digital Marketing. She is currently the Global CEO of the Crispin Porter & Bogusky, LLC. Some of her responsibilities include carrying out management tasks and overseeing the international expansion. She was responsible for executing and developing new methods and strategies in her former Human Resources and Corporate Company. The services made the New York based stand out on the To-Watch-List in the country. For more details visit Behance.


Advantages of Working with Advertisement Professionals


Professionals ensure that everything is geared towards a great viewing, locally and internationally. They are also able to predict trends in marketing very accurately. Therefore, the companies stay abreast with the times.



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