Shadow of a Stout

Lori Senecal Shares Tips on How to Advertise Effectively

Aug
10

According to Lori Senecal, a company’s marketing campaign must aim to achieve three primary objectives through pictures, videos, and audios. One of the aims should be to send a message that reaches the right audience. It should also aim at helping the audience to understand the message clearly so that the results must inspire the audience to act.

 

Use Visual Trends that are Attention-Grabbing

 

Find and select the perfect image that can capture people’s attention by embracing virtuality. The trends should touch on a theme that invites and captures the people’s emotions, thus inspiring them to share. The new trend is the use of bold, documentary-type images. It features real people and real events, with feelings and inspiration. It strengthens the connection between the audience and the brand being advertised.

 

Consider Facebook as an Advertisement Platform

 

Mari Smith is an authority on Facebook advertising. Lori points out that two billion people are using Facebook in the world. A company should seek to grow their likes and gain more exposure and awareness. You have to confirm and ensure that the audience is engaging with your ads.

 

How to Increase Effectiveness on Facebook

 

Companies must ensure that their content is of excellent and appealing quality. 79 % of advertisements currently are linked, 20 % are pictures, and only 1 % is videos. Companies should take advantage and pioneer in video advertisements.

 

Square-formatted videos receive more views, more shares, and more likes than the landscape mode. With the format, you can post an evergreen content ensuring that it receives attention. Seek the assistance of professionals on the latest trends.

 

About Lori Senecal

 

In a report by Adage, Lori Senecal is a leader in Digital Marketing. She is currently the Global CEO of the Crispin Porter & Bogusky, LLC. Some of her responsibilities include carrying out management tasks and overseeing the international expansion. She was responsible for executing and developing new methods and strategies in her former Human Resources and Corporate Company. The services made the New York based stand out on the To-Watch-List in the country. For more details visit Behance.

 

Advantages of Working with Advertisement Professionals

 

Professionals ensure that everything is geared towards a great viewing, locally and internationally. They are also able to predict trends in marketing very accurately. Therefore, the companies stay abreast with the times.

 

 

See more: http://adage.com/article/agency-news/lori-senecal-tapped-ceo-kirshenbaum-bond/138513/

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Ricardo Guimaraes Still Steering BMG In The Right Direction

Mar
30

The son of Flavio Pentagma Guimaraes, Ricardo Guimaraes, had the privilege of starting his life in one of the wealthiest and most powerful families in Minas Gerais. Mr. Flavio, a successful entrepreneur, invested in agriculture, a tannery as well as coffee plantations. Ricardo Guimaraes is however well known for his role in his presiding role over BMG Bank.

 

Ricardo Guimaraes is described as a talented, hardworking and innovative leader in his role as the president of the bank. He has proven his leadership skills since taking over leadership of the bank in 1998. He worked hard to make BMG Bank the National Loans leader within a short period.

 

The interests if the Guimaraes family in the financial sector began in 1930 when Antonio Mourao Guimaraes founded Land Credit Bank. Ricardo Guimaraes’ position as the president of BMG makes him the fourth in line in the management of the family’s financial empire. Read more about him in wiki.

 

During the tenure of Ricardo Guimaraes, BMG adopted an innovative strategy. This strategy was aimed at making BMG the leader in consigned credit monitoring in the country. With its operations being handled by a lean and efficient team, and with consultants spread all over the country, BMG’s main focus has been on providing credit to a low default level audience. This focus has seen the bank emerge as the leader in the credit industry.

 

Apart from offering sound credit facilities, Ricardo Guimaraes is also involved in sponsoring football clubs as well as athletes. Currently, BMG ranks as the largest football sponsor in Brazil. The bank enjoys an excellent return from these sponsorships, making the bank one of the top Brazilian sponsors to enjoy great financial returns on football investments.

 

Football sponsorships provide a lot of advertising for the bank. The visibility of the bank is greatly increased when the bank’s three orange letters are placed in the various clubs all over the country. Apart from sponsorships, Ricardo Guimaraes also served as the chairman of the Alvinegro Mines, succeeding Nelio Brant. His tenure lasted five years, and Ziza Valadares later succeeded him.

 

His commitment during his presidency was clearly evident. On several occasions, he contributed money from his own pocket to help the team in difficult times. Today, almost a decade after he left, he remains one of the most respected figures in the club, this respect extending even to the fans.

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BMG Bank President Ricardo Guimarães Thinks Brazil’s Monetary Policy Committee Did The Right Thing By Not Raising Interest Rates

Jan
28

The Inflation rate in Brazil is running more than 10 percent, and some economists predict it will increase in 2016. Many economists and bankers were hoping that Brazil’s Monetary Policy Committee would raise the interest rate that the central bank charges banks by 0.5 percent, but Ricardo Guimarães was not one of those bankers. The banks are charging more than 25 percent interest on loans, but fewer and fewer loans are being granted the standard way. Most Brazilians are applying for payroll loans, and BMG Bank President Ricardo Guimarães wants BMG Bank to continue making those available to people that are working.

Ricardo Guimarães came up with an ingenious way to advertise his payroll loans. BMG Bank sponsors soccer clubs. On game days, the bright orange BMG logo is worn by players, and the fans make the connection. According to R7.com, the Logo’s visibility has made BMG Bank the go-to bank when it comes to payroll loans. Mr. Guimarães thinks the payroll loan business will be better in 2016, and he doesn’t want an interest rate hike to stall that business.

Brazil has a lot of hurdles to overcome in 2016. The country’s export business is suffering, and most economists say China will not help that situation next year. Guimarães was recently interviewed by Portal.comunique-se.com.br, and he said China’s GDP projections were not realistic given the fact that the government is dealing with a shrinking manufacturing sector and a stock market that is on the verge of collapse.

In spite of the economic and government issues that are tearing Brazil apart, football is still the main focus of millions of Brazilians. Soccer is the escape that the middle-class needs to survive all the negative issues that are turning the country into something it isn’t. Brazil is still the eighth largest economy in the world, and it has one of the best soccer teams in the world. In fact, Ricardo Guimarães wants Brazil to follow Denmark’s lead and make soccer a required course in school.

More than 86 percent of the children in Denmark are involved in soccer, according to Guimarães. The Danes use soccer to build character in kids. Ricardo wants to do the same thing in Brazil, and he has the soccer and government connections to do it. Ricardo believes soccer helps develop motor skill, as well as mental awareness. Soccer improves well-being, and it also helps older people overcome some of the ailments that interfere with their quality of life.

Ricardo talks about the values that soccer instills in kids on his website, and he also travels around the country talking about his involvement in the sport. Soccer and banking are two of Ricardo’s passion, but his country always comes first.

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George Soros: The Great Investor

Nov
11

George Soros is a very influential person in the financial and investment sector all over the world. He is a great philanthropist too, and his opinions and ideas are respected by many nations. He is very vocal when it comes to human rights and governance, and his organization is recognized for always helping the needy people to get their rights. His organization was once recognized for hiring lawyers for people who had stayed in prison for many years even without a trial. George has been famous for years, but he gained more popularity in September 1992. He actually risked $10 billion just for a single speculation for currency. This happened when he shortened the pound from Britain. He actually turned to be right, and in one day he managed to get a profit of $1 billion. At the end of the whole transaction, George Soros is believed to have made a profit of $2 billion. This actually shocked the world, and that’s how many people started calling him, “the man who broke the bank of England.” He has also done another major project which has been left in people minds for any years. He is the person believed to be running the famous Quantum fund, and it’s believed that the company produced a good profit of over 30% when he was in charge. Asia was experiencing a financial crisis back in the year 1997, and Soros is actually believed to be the person who triggered it because he actually had a big bet against Thai baht. He is very active in politics, and his efforts in philanthropy have made him known by many. George is believed to have fled from Hungary in the year 1947to England. While in this country, he managed to graduate with a degree in economics from the London School of Economics back in 1952. This is how he actually got an entry level to a certain investment bank in London. In 1956, he relocated to the United States. Here, he was able to hold various analyst and also investment management posts in several New York firms. After working for different firms, Soros finally decided to start his own company, and in 1973, he formed the Soros Fund Management. This organization has been able to do very well, and it has evolved to become the famous Quantum Fund. He has managed to run this successful company for long time now, and every year, he reports a very huge profit. He has even managed to get 100% returns in two occasions. He has gained a lot of experience all these years while working in several organizations, and that’s why his company has been successful. In the 1980, George decided to leave the day to day management in his Quantum Fund. By this time, he had become one of the richest people in the world. Since then, he has spent his life donating huge amounts of money to people all over the world. Most of the time, he uses his Open Fund Foundation when donating.

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