Shadow of a Stout

Bradesco Undergoing Leadership Changes


Banco Bradesco SA is at the center of the Brazilian banking sector. It is not only the second largest private bank but also a market leader in various banking aspects. Bradesco pioneered the use of credit cards and internet banking in Brazil. Presently, the bank’s assets are estimated at $413 billion. While many factors have favored Bradesco’s steady expansion, the bank credits its forward-thinking leaders—chairpersons, presidents, etc.

Bradesco’s Leadership

The chairman of the board of directors and the bank’s president CEO are the notable faces of Bradesco. Although Bradesco is approaching its eight-decade in existence, the bank has had a handful of chairpersons and presidents. The serving chair, Luiz Carlos Trabuco, who also is the president of the bank, is the third chairman and fourth CEO of the bank. Amado Aguiar established Bradesco in 1943 and became its first chairman and CEO. He stepped down as CEO in 1981, and Lazaro de Mello Brandao occupied his place. Aguiar passed on ten years later. Once again, the bank appointed Brandao to preside over the board of directors.

Brandao took the leadership mantle at the time when Bradesco was experiencing exponential growth. After eight years doubling up as chairman and president, Brandao abdicated his duties as president; the third CEO, Marcio Cypriano, assumed office according to Brandao and Cypriano joined forces to expand the bank’s presence in both Brazil and the whole of Latin America. It is during their tenure that Bradesco commenced operations in Buenos Aires, Argentina. In addition, Bradesco acquired ten smaller banks operating in Brazil. Among Bradesco’s acquisitions were the BBVA’s Brazilian subsidiary and American Express subsidiary.

Read more: Bradesco begins selection of new president

Other banks watched and learned as Brandao and Cypriano focused on inorganic growth strategies. In 2008, Itaú and Unibanco announced that they would merge to create Itaú Unibanco according to The merger meant that Bradesco would no longer be the largest private bank in Brazil. Meanwhile, Cypriano’s tenure in office had elapsed. He resigned, and Luiz Carlos Trabuco took his place in 2009. Brandao remained the chair of the board.

Brandao was unhappy with Itaú Unibanco overtaking Bradesco. He was willing to fire every bullet in his arsenal for Bradesco to regain market leadership. Although Luiz Carlos Trabuco was equally distressed by the occurrence, he convinced the board that quality service delivery is a better measure of an institution’s performance than market leadership. Luiz Carlos Trabuco went on to establish Unibrad Corporate University to train Bradesco’s staff, including management, on aspects of quality service delivery.

However, Luiz Carlos Trabuco was alive to the fact that the only strategy for Bradesco to overtake Itaú Unibanco was through a merger or an acquisition. In 2015, an opportunity for an acquisition arose, and Luiz Carlos Trabuco seized it. He convinced Bradesco to acquire the Brazilian branch of HSBC for $5.2 billion. The board, led by Brandao, approved the purchase that put Bradesco ahead of Itaú Unibanco in three banking related aspect: branch network, number of account holders and total investment funds.

This year will Luiz Carlos Trabuco ninth year as president of the Osasco based bank. Although many wish that he continue as president of the bank, Bradesco’s bylaws prohibit him. Luckily, with the resignation of Lazaro de Mello Brandao on October 11, 2017, a vacancy arose in the board of directors, and the bank appointed Luiz Carlos Trabuco to fill the space left by Brandao.

Starting March, Bradesco will have a new president. Although the bank has not yet named Luiz Carlos Trabuco’s successor, some heads of departments and subsidiaries such as

• André Rodrigues Cano,
• Octavio de Lazari,
• Marcelo de Araujo Noronha,
• Josué Augusto Pancini,
• Domingos Figueiredo Abreu,
• Alexandre da Silva Gluher, and
• Mauricio Machado de Minas
are seen as the frontrunners in the succession contest.

Search more about Luiz Carlos Tarbuco:

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Doe Deere life in a nutshell and how she is inspiring others to be themselves


If you ever seen Doe Deere she stands out. With playfully colorful hair, makeup on fleek, and clothes to match you may think she is a movie star. With her whimsical style and ethereal makeup she moves to the beat of her own drum. If you heard of her then you know the self-proclaimed “Unicorn Queen” is the founder of Chief Executive Officer of everyone’s favorite cosmetic line Lime Crime.


Doe Deere was born in Izhevsk, Russia on June 15th, 1981. She was a very imaginative and creative child who also was ambitious at heart. She started her entrepreneurial journey when she was a school kid. At just 13 years old she sold temporary tattoos to her schoolmates and convinces them that they were in style. If worked and her business made some money. She also enjoyed doing it. When she turned 17 Doe packed up her suitcase and flew all the way over the Pacific Ocean to New York City. She wanted to pursue a career in music, and New York City was the place to be! Her band was called SALT SKY. One of her fellow band mates became her husband. Through that experience she and Mark (her husband) learned to work together harmoniously. Doe lived in New York City for 14 years, from 1998 to 2012.


Turning the tables on other women and how she can inspire them is by being a role model. Doe advises her fellow ladies to follow their hearts. If you are naturally good at something, tune into it. You never know what will come of it. Doe grew up feeling alone and different, but those differences is what made her unique and helped launch her brand Lime Crime. Doe says being in touch with yourself helps foster your inner talents that can become your career. She is a perfect example of fostering her creative nature. She felt drawn to bold, bright, and unusual colors which were not being sold on the market. It was all about the au natural look that consisted of neutral and baize tones. She wanted lots of color and found that other women wanted the same. In 2008 Doe Deere launched Lime Crime. The highly pigmented vibrant colors became an instant hit. Not only is the makeup fun and bright, but it is certified vegan and cruelty-free by PETA and Leaping Bunny. You can look your best without harming our furry little friends. Doe wants to inspire people to freely express themselves without fear. That is why she is leading the way as a role model. She says you express your individuality by what you wear and put on yourself. She also loves to inspire other women to follow their dreams as entrepreneurs. Doe offers to help when needed. Women log on to her social media channels to ask this successful businesswoman their questions. She happily answers and also attends public events to mentor those who need it. Doe Deere has attended Vegas Nay’s Stardust Tour and PHAMExpo to inspire budding businesswomen. Learn more:


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