Avaaz was launched in 2007 as a civic based organization that controls progressive causes and promotes global activism on matters related to human rights, animal rights, corruption, poverty, conflict and climate change. With the support from Service Employees International Union, Avaaz was founded by groups and individuals. The groups were Res Publica, a community made of professionals from the public sector promoting civic virtueand MoveOn.Org, a non-profit organization from America advocating for public policy. Individuals include Ricken Patel and Tom Pravda, among others.
Avaaz has supported many issues, for example, it helped a global public mobilization engine to deliver the end of fossil fuels,a climate change campaign. Moreover, Avaaz led the civil uprising before the Syrian Civil War sending internet communications to protesters training activists and supplied medical facilities. In 2009, Avaaz setup web proxy servers allowing protesters upload videos during the Iranian presidential election protests among other issues.
Ricken Patelis the president of Avaaz and its executive director. Avaaz used to be fund by different foundations, but since 2009, it does not allow donations or payments above $5,000. Avaaz depends on individual members’ generosity.
The organization has a team of campaigners in over 30 countries managing Avaaz global campaigns. Communication to the members is done through emails. Campaigning tactics are always employed such as email-your-leader tools, videos, and online public petitions. Members make suggestions of campaign tactic, and the tactics are sampled weekly by specialists.
After finding the potential tactic, tester emails are polled to ten thousand Avaaz members. The email that receives more response is shortlisted and opened up to all Avaaz members.If Avaaz members confirm to proceed, the staff ensures the campaign is supported by petitions, messages, funding campaigns. Avaaz is focused on uniting practical idealists globally.
For further information follow Avaaz on Twitter @avaaz