If you ever seen Doe Deere she stands out. With playfully colorful hair, makeup on fleek, and clothes to match you may think she is a movie star. With her whimsical style and ethereal makeup she moves to the beat of her own drum. If you heard of her then you know the self-proclaimed “Unicorn Queen” is the founder of Chief Executive Officer of everyone’s favorite cosmetic line Lime Crime.
Doe Deere was born in Izhevsk, Russia on June 15th, 1981. She was a very imaginative and creative child who also was ambitious at heart. She started her entrepreneurial journey when she was a school kid. At just 13 years old she sold temporary tattoos to her schoolmates and convinces them that they were in style. If worked and her business made some money. She also enjoyed doing it. When she turned 17 Doe packed up her suitcase and flew all the way over the Pacific Ocean to New York City. She wanted to pursue a career in music, and New York City was the place to be! Her band was called SALT SKY. One of her fellow band mates became her husband. Through that experience she and Mark (her husband) learned to work together harmoniously. Doe lived in New York City for 14 years, from 1998 to 2012.
Turning the tables on other women and how she can inspire them is by being a role model. Doe advises her fellow ladies to follow their hearts. If you are naturally good at something, tune into it. You never know what will come of it. Doe grew up feeling alone and different, but those differences is what made her unique and helped launch her brand Lime Crime. Doe says being in touch with yourself helps foster your inner talents that can become your career. She is a perfect example of fostering her creative nature. She felt drawn to bold, bright, and unusual colors which were not being sold on the market. It was all about the au natural look that consisted of neutral and baize tones. She wanted lots of color and found that other women wanted the same. In 2008 Doe Deere launched Lime Crime. The highly pigmented vibrant colors became an instant hit. Not only is the makeup fun and bright, but it is certified vegan and cruelty-free by PETA and Leaping Bunny. You can look your best without harming our furry little friends. Doe wants to inspire people to freely express themselves without fear. That is why she is leading the way as a role model. She says you express your individuality by what you wear and put on yourself. She also loves to inspire other women to follow their dreams as entrepreneurs. Doe offers to help when needed. Women log on to her social media channels to ask this successful businesswoman their questions. She happily answers and also attends public events to mentor those who need it. Doe Deere has attended Vegas Nay’s Stardust Tour and PHAMExpo to inspire budding businesswomen. Learn more: https://www.pinterest.com/explore/doe-deere/